The Innserve Best Cellars Awards recognise exceptional cellar and business practices, the unseen work, skill and commitment that goes into producing wonderful beer from the first pint of the day to the last one of the night.

You reap what you sow...In this case it’s the perfect pint - the pinnacle of great cellarmanship and the toast of all customers

It is an acknowledgement of both your understanding and application of quality and consistency in maintaining customer loyalty and business profitability.

Why not take up the Rupert Lovebeer challenge?

There are three nationwide prizes of £1000 for The Best Cellar and three nationwide prizes of £1000 for The Best Newcomer.

In addition to the six top prizes there are a further nine regional prizes of £200 for Best Cellar and nine regional prizes of £200 for Best Newcomer.

Winners will also receive a plaque and certificate to proudly celebrate their triumph.

Closing date for entries is 25th May 2012.

The journey from barrel to glass involves many twists and turns, so we’ll be looking into the
elements that lead to a flawless pint:

• Pride and passion in cellar management and drinks dispense
• A comprehensive line cleaning and cellar care regime
• The desire to always serve the perfect pint
• A thorough understanding of how a cellar works
• Clean and sparkling glassware
• A commitment to ensuring all staff are highly trained

Complete the following entry form to register your business: